💌 The Delightfulness Project: Talk about a good personality
How personality creates unforgettable products 💖
Welcome to second issue of The Delightfulness Project, a monthly write-up on what makes products delightful.
To all of our new subscribers, welcome! And for returning folks, welcome back!
Look at this photo. What words do you think of?
Derpy? Happy? Silly?
We love assigning traits to inanimate objects, like your favorite childhood toy, a pet rock, or… a seatbelt with the cover fallen off! 😉
But this trend isn’t just for household objects.
In 2000, researchers Clifford Nas & Youngme Moon published a research article introducing the CASA paradigm. Based on a series of experimental studies, the CASA paradigm demonstrated that people unconsciously assign human traits, such as gender and personality, to computers. 💻 These traits then influenced how much trust and confidence those same users had in the computer program. 🤯
A recent Nielsen Norman Group study on the impact on voice and personality on users found similar results. Specifically, it showed that the voice of a product had measurable impact on users and could influence the product’s trustworthiness and desirability.
In short, want to cultivate trust, confidence, and excitement about your product? Then give it some personality. 🤩
In This Issue 📖
We’re exploring personality’s role in making products delightful, including:
Let’s Talk Personality 😊 A primer on how to think about different personalities.
Motion in Products 📲 Examples on how to apply motion to your own product.
Learning & Inspiration 💡 Articles & resources to inspire your learning journey.