๐ Delightful Products: Keep it simple, stupid!
How to simplify those chunky, clunky products.
โLife is really simple, but we insist on making it complicated.โ โ Confucius
Welcome to the 8th issue of Delightful Products! ๐ฑ First offโ an apology: these issues have been getting super long! Starting today, I'm committing to giving you the same great content, but in 1000 words or less (thatโs about 5 minutes of reading).
Which brings us to this month's topicโฆ simplicity!
Simple = ease. It's easy to understand, easy to learn, easy to operate. In short, simple things just make sense.
In behavioral design, simplicity theory states that people prefer products and experiences withless complexity. But thenโฆ why do we have so many products that are overstuffed and hard to use? ๐ค
Answer: Most product teams arenโt focused on simplifying. We're urged to do the opposite, adding new features and improvements as often as we can. This inevitably leads to products that are clunky and complicated.
How do we avoid this? Take 5 minutes to find out.